“Our excitement to work with Chitose was really born from her unique understanding of form and silhouette,”
Fashion – Sports collaboration are quickly becoming the norm. The success of such collaborations though is often hard to predict. For a collaboration to work it has to make sense for both brands, it has to be cohesive and represent values that both brands share which can then be related and embraced by their audience and followers. Stella McCartney’s line for Adidas, for example, not only proved that fashion brands can have success in sport but also can further expand and go from strength to strength.
Nike has just announced their bid for a successful fashion-sport pairing and BoF has the exclusive on their power collaboration with Sacai
‘This collaboration comes in the context of a fast-expanding market for women’s activewear — especially in North America — and a growing number of collaborations between fashion labels and sportswear giants like Nike, which has a women’s business that generates about $5 billion‘