Spring is here! The warmth of the sun gives me freedom to show off the hard work I did in the dark winter months and this means one thing and one thing only – what should I wear?
When it comes to fitness and performance wear I totally swear by Stella McCartney for Adidas. I absolutely believe it is worth the price. It fits my body really well, it is extremely comfortable, it is beautiful to look at and a joy to wear. It is designed to keep dry and keep cool and that’s exactly what it does. I don’t want a distracting fitness wear, all I want to do is focus on my workout and not on trying to adjust a twisted top or sliding down leggings.
Buying few new active wear items feels like a well deserved treat right? Right! Wouldn’t it be nice to try a new brand and freshen up my wardrobe with new names. It would!
When it comes to choosing a new activewear brand I believe in a mixture of dress to perform and impress. This means that I would like to wear something that is suitable for the exercise I am doing, comfortable, well designed, fits where it should and stays put. Nobody likes to worry about bum crack exposed or knickers showing through your leggings. It is just so annoying. And I also want it to be versatile, so that if I want to I can walk to and from the gym in it without hesitation. This is my list of
Top 10 Fresh Activewear Names
If you are after a Yoga or Pilates brand that offers great softness and comfort during practice then Asquith should certainly be in your wardrobe. Asquith creates a high quality, eco-friendly activewear for women that is ethically made and designed with the softest bamboo and organic cotton fabrics. They really focus on simplicity – ‘subtle in design and don’t look too ‘sporty’ but yet durable, hardwearing and versatile so they can be worn on and ‘off mat’. They display their logo the same way, discreetly so that the focus is all on comfort and versatility.
Their Spring Summer 2015 Tutti Frutti collection is inspired by nature, and features bold colours but even so it is all about practical and simple. The collection is available to shop online at www.asquithlondon.com
Heroine is a hybrid acrtivewear collection created by Nima Taherzadeh, a New York based designer. It is ‘Made in USA’ and even though it is fashioned in high tech performance fabrics it also considers gym to streets transition with an attitude. ‘We workout and we like to shot it off’ is what a Heroine girl would be all about.
This is perhaps one of my new fave activewear brands mostly because it oozes energy, life and vitality. Based in New York City, it takes its name from a Greek goddess that signifies a battle cry, a call to arms. The brand is a lot about girl power, ‘can do’ attitude and winning.
‘ALALA represents all that we aspire to be as modern women. We live our lives with the audacity to believe that we can do it all and have it all. The universe is our oyster and every day is another opportunity to make our mark on the world. ‘
Alala’s Spring/Summer 2015 collection is already out and you can shop it online in UK at www.fashercise.com
You may recognise Charli Cohen’s Dress to Kale T-shirts but her work spans way beyond that. She trained as a fashion designer and personal trainer. Her brand is British made and fuses the two elements she knows well fashion and women’s fitness. She is also one half of That Girl London, a membership based online work-out and nutrition programme, devised by Charli and Christina Howells. You can find Charli Cohen’s full range at www.fashercise.com
Michi is the creation of designer Michelle Watson who wanted to fuse edgy, provocative and stylish clothing with superior athletic wear.
‘MICHI originated from the desire to fill the gap between provocative, glamorous lingerie and comfortable, utilitarian athletic wear.’
Founded in New York in 2010, the design and manufacturing centre is now based in Toronto and each piece is ‘Made with love in Canada’ Before launching MICHI, Michelle Watson designed for some of the world’s most reputable brands such as Donna Karan, Kate Spade and most recently, the luxury high performance athletic line, RLX Ralph Lauren.
MICHI’s Spring/Summer 2015 collection is inspired by Bruce Lee’s wise words:
“Absorb what is useful, discard what is not. Add what is uniquely your own.”
Olympia founder and designer, Kaili Lickle combines her knowledge of fashion design with her passion to live an active lifestyle in creating Olympia Activewear. ‘Each collection focuses on premium sportswear styles featuring Olympia’s signature custom elastics, versatile cotton basics, and silk lounge pieces.’
What I love about Olympia Activewear is its versatility and practically beautiful they look. I genuinely feel like I want to work out in her clothes, it is almost like a motivation. If you want to look great while working out without coming across like you are trying too hard then Olympia is the Go-To activewear brand for that.
For the full Olympia Activewear range visit www.olympiaactivewear.com
If you are tired of the usual black and purple colours of activewear then Hawaiian-inspired and Italian-designed, NO KA ‘OI is the fashion brand for you. NO KA ‘OI, in Hawaiian, is the adjective that describes excellence and that’s what the label aims to achieve – ‘bringing the best to the best.’
It is full of colour and puts fashion and girl power at its core. ‘It is aimed at women who practice yoga for their own physical and mental well-being but do not want to give up on style. NO KA ‘OI introduces the concept of Action Couture: comfortable and high-performance clothes made with the quality and attention to detail of high fashion.’
Spring/Summer 2015 is out what a better way to freshen up your activewear wardrobe than by shopping few NO KA’OI key pieces. Oh what the hell, shop your heart out at www.nokaoi-apparel.com
I like Manuka for what it stands for and the effort they put in to ensure that their clothes are eco conscious, sustainable, non-toxic yet comfortable and practical. Founded by Leonie Ellyatt and based in London, Manuka’s approach is to try and test each design by leading wellbeing experts to ensure that the cuts and fabrics are perfect for all your yoga needs. The name of the brand comes from, yes you guessed it the Manuka tree, Indigenous to New Zealand the Manuka tree is known for its healing properties.
What I like about their clothes is the softness and comfort they provide. They are very much for Yoga/Pilates but somehow they still manage to be versatile and a number of pieces can be worn off the mat without hesitation. I have recently been recommended and tested their yoga mat and I have to say it was one of the most comfortable mats I have tried in a while. An absolute winner.
You can shop Manuka at manukalife.com
Tully Lou is the latest fashion forward, sports luxe active wear from Australia. It’s all about combining rebellious workout gear with stylish streetwear. The label was created in 2013 by Tully Humphrey, designer and creative director, as a way ‘to motivate and empower woman to get up and live healthier, happier lives.‘
Tully is a passionate yoga instructor, designer, health and wellness writer who is spreading her mission and inspiring a crew of stylish, rebellious, powerful and passionate warriors each on their own journey.
You can find Tully Lou in UK at www.hipandhealthy.com
I just found out about Every Second Counts and I wonder how I have not heard of them much earlier. It is pretty straight forward, simple, fresh and lifestyle and importantly British. Every Second Counts was founded by ex magazine Fashion Director Sally Dixon. 17 years experience in the fashion industry and 20 years as an exercise and fitness enthusiast led to her desire to combine the two. ‘Every Second Counts. Designed to take you from the gym / running / pilates / yoga / spin class to daily life in a second, the collection works with your wardrobe not against it, letting you fulfil every moment.’
To be honest I could perhaps purchase the whole Luxe collection if I could! Have a browse at www.everysecondcounts.co.uk but I am warning you it will be difficult to resist filling up your wardrobe with their pieces.