Author: Izzy Raffy

Get your stripes out for #adidastracksuitday

It is adidas tracksuit day today, 6th November. Yay! Yes, I just did say that and did a little happy jump in my adidas stripes. International tracksuit day – what a joy for all who love to spend their days dressing up or dressing cool their active wear. The german sportswear brand famous for its 3 stripes, that now have iconic status, has long been loved by sports men and women, celebrities, artists and made history in many movies. Did oyu know for example that the first ever piece of apparel the German giant produced was the Franz Beckenbauer’s tracksuit. Adidas has some real celebrity following and has collaborated with many performers and artists over the years usually promoting healthy sport and lifestyle values. Here is a pick of celebrity loving the adidas look Now that you are inspired you can go pick your own look on the adidas website and show off your stripes in style!

MyRun by TECHNOGYM® – Promises The Ultimate Running Experience

Now and again a new product comes along that changes the way the old one is perceived. MyRun by TECHNOGYM®  is just one of these products. Designed to offer you the ultimate running experience, personalised training programmes and running technique feedback, you might say it is just another running machine but you have to admit it is a really good looking one. There are few features that draw attention: You can use it with (or without) your tablet and collect data about your running style to provide a more personal training programme as well as instant running technique feedback What is good for you is also good for the planet – MyRun TECHNOGYM® has a proximity sensor which means it only turns on as you approach and returns to standby mode automatically when not in use. You can run to the beat with the Running Music that chooses the songs best suited to the rhythm of your run. It is also compatible with all the Bluetooth Smart chest belts. It picks up your heart’s signals and transfers …

Trainers Inspired

Filling Pieces Rainbow Capsule Collection  This style is part of Filling Pieces’ Rainbow womens capsule collection, completely made from premium pastel blue tanned nubuck, giving the model a sophisticated feminine look. Combined with a contrasting off-white Filling Pieces Ripple sole. Stampd x Puma Desert Storm R698 Stampd, the west coast ‘avantstreet’ lifestyle brand,  teams up with Puma for R698 upgrade. The new high-end shoe features suede and leather upper with perforated panels at the sides and toe box. A cracked earth pattern can be seen at the heel and within the Trinomic outsole. Pony x DKNY  Pony New York meets Donna Karan New York to create a new M-100 high tops.  The original M-100 was first released in 1988 so it seems only right that two iconic New York brands should team up on the upgrade. Even though it still feels a little bit bulky what with it being a basketball shoe, it is a thing of beauty. Pony x DKNY is made of calf leather with mesh details and leather laces. Sophia Webster  The British designers joins …

Mary Katrantzou x adidas Originals Season 2

You know how you are always nervous when your fave show is about to go into Season 2 because Season 1 was so awesome that you think, how can it be even more awesome! That’s how I felt waiting for the next round of Mary Katrantzou x adidas Originals collab. But my fear was totally unfounded. I am in love of first sight with Mary Katrantzou x adidas Originals Season 2. Inspired by 80’s sportswear and Olympic memorabilia I think it is actually much better than the first line released for the iconic German sportswear brand. I feel it is more true to the adidas originals spirit while it really captures the beauty, essence and tech innovation of Mary Katrantzou’s prints. Sweating has never been so stylish! Check out the full collection here 

Whistles x Frame Shoreditch Capsule Collection

A new fitness collaboration has just hit the streets – Whistles has teamed up with London-based fitness studio Frame, to create a capsule active wear collection for the modern, active woman. ‘Offering a seamless transition from street to studio, the collection unites Whistles’ pared-back form with unique expertise in athletic function, offered by Frame founders Pip Black and Joan Murphy.’ The capsule collection has very much as ‘street to studio’ focus with ‘clean lines, considered colourways and stretchy, dry fast fabrications’. Unlike other active wear, the line feels much more relaxed, comfortable, liberating and casual. The collection is out today and oyu can shop it right now on

Stay Hydrated -Stay Happy

Staying hydrated throughout the day is essential for our overall health and happiness and yet I find this one of the hardest things to do. We mostly reach out for water only when we feel thirsty and even then juice, coffee, tea often replace what our body actually needs – pure water. Understanding why water is just so good for us helps with motivation and creating water drinking habit. It has been proven to be great for the skin, helps body regulation and brain function improve blood flow and oxygen flow to your brain, helps with weight loss and even mood. The list goes on and on. So, what is one to do in order to make drinking water part of a daily routine? Get a cool water bottle of course! This always motivates me. When it comes to a water bottle I want it to be: Light Wide enough mouth so that I can add ice cubes Washable Environmentally friendly and friendly to me (BPA free) Have great insulating properties Durable Leak free …and last but not least …

Trainers: The 5 Coolest New Brands

When it comes to fashion trainers I have been a massive Golden Goose Delux Brand fan for years. I love the look, the style, the fit and the comfort they provide for my often hectic days of running around. That said, it is always great to find something equally as cool to a footwear collections. It is Spring after all, is that not good enough excuse to freshen up. My Pick of 5 Coolest Brands for Fashion Trainers  Filling Pieces  Filling Pieces is an Amsterdam-based footwear label, established in 2009 by designer Guillaume Philibert. The aim is to have great design and comfort at affordable prices.  All of their footwear ‘is handmade with great care in Portugal, using only the finest Italian materials.‘ This has to be my fave new trainers brand not just because of the great design and variety of colours and prints but also because of how comfortable they are. You can browse and shop Filling Pieces Spring/Summer 2015 here  My Filling Pieces faves are these white low tops just perfect for a …

May The 4th Be With You!

It is officially the unofficial Star Wars Day! And those of you who have already managed to re-watch all the films (yet again), hosted your own Star Wars Party, got your stormtrooper costume and cosplayed with your friends (with or without the help of alcohol) and you are stuck for ideas then why not show your sporty side and commemorate the day for …well not forever but for a long time with a pair if customised adidas ZFLUX trainers. There is nothing better than a unique, one of a kind pair of trainers! Not just any trainers but Star Wars themed trainers! Such beauties can be yours by using the new #miZFLUX App by adidas Originals. Choose your image, and the trainers can be yours for £85 I love the app, it is fun, it is cool and easy to use. The result is – you will walk in your very own, very personalised and one of a kind pair of ZFLUX trainers. How It Works  It only takes few easy steps to create your own, you can …

Adidas Originals x Topshop

As if adidas was not cool enough what with some pretty amazing collabs hitting stores this spring (Rita Ora, Pharrell to name a few) but now British retailer TOPSHOP has also teamed up with the cult brand on a collection of iconic ADIDAS ORIGINALS pieces. This is the second time these two giants have teamed up to produce a capsule collection that is nothing but hot trendy. ‘Taking inspiration from street style and ’80s hip-hop, the collection is what your summer wardrobe needs, stat.’ The collaboration also celebrates 2 birthdays: 45 years of the legendary adidas Originals shoe and  50 years of British retailer Topshop. To mark both birthdays you will see a countdown-inspired “00:45:50” graphic strap along the back of the shoes and graphic tape on the clothing items. Shop the collection at  or

ZPump Fusion – Pump to Fit by Reebok

Meet ZPump Fusion – Reebok’s latest challenge unleashed to the activewear market which actually might be able to steal them some market share even if it is just because they totally look super cool! ZPump is all about fit and performance. It takes the saying ‘If the shoe fits…’ to a whole new level. It uses ‘Pump technology’ to shape and mould the shoe around the foot to provide a ‘custom fit’. If the shoe fits, you will run like the wind in the cushiest of trainers. ZPump Fusion comes in a variety of colours and it available online at and in shops at £85 a pair