It is adidas tracksuit day today, 6th November. Yay! Yes, I just did say that and did a little happy jump in my adidas stripes. International tracksuit day – what a joy for all who love to spend their days dressing up or dressing cool their active wear. The german sportswear brand famous for its 3 stripes, that now have iconic status, has long been loved by sports men and women, celebrities, artists and made history in many movies. Did oyu know for example that the first ever piece of apparel the German giant produced was the Franz Beckenbauer’s tracksuit. Adidas has some real celebrity following and has collaborated with many performers and artists over the years usually promoting healthy sport and lifestyle values. Here is a pick of celebrity loving the adidas look Now that you are inspired you can go pick your own look on the adidas website and show off your stripes in style!
You know how you are always nervous when your fave show is about to go into Season 2 because Season 1 was so awesome that you think, how can it be even more awesome! That’s how I felt waiting for the next round of Mary Katrantzou x adidas Originals collab. But my fear was totally unfounded. I am in love of first sight with Mary Katrantzou x adidas Originals Season 2. Inspired by 80’s sportswear and Olympic memorabilia I think it is actually much better than the first line released for the iconic German sportswear brand. I feel it is more true to the adidas originals spirit while it really captures the beauty, essence and tech innovation of Mary Katrantzou’s prints. Sweating has never been so stylish! Check out the full collection here MaryKatratzou.com
It is officially the unofficial Star Wars Day! And those of you who have already managed to re-watch all the films (yet again), hosted your own Star Wars Party, got your stormtrooper costume and cosplayed with your friends (with or without the help of alcohol) and you are stuck for ideas then why not show your sporty side and commemorate the day for …well not forever but for a long time with a pair if customised adidas ZFLUX trainers. There is nothing better than a unique, one of a kind pair of trainers! Not just any trainers but Star Wars themed trainers! Such beauties can be yours by using the new #miZFLUX App by adidas Originals. Choose your image, and the trainers can be yours for £85 I love the app, it is fun, it is cool and easy to use. The result is – you will walk in your very own, very personalised and one of a kind pair of ZFLUX trainers. How It Works It only takes few easy steps to create your own, you can …
As if adidas was not cool enough what with some pretty amazing collabs hitting stores this spring (Rita Ora, Pharrell to name a few) but now British retailer TOPSHOP has also teamed up with the cult brand on a collection of iconic ADIDAS ORIGINALS pieces. This is the second time these two giants have teamed up to produce a capsule collection that is nothing but hot trendy. ‘Taking inspiration from street style and ’80s hip-hop, the collection is what your summer wardrobe needs, stat.’ The collaboration also celebrates 2 birthdays: 45 years of the legendary adidas Originals shoe and 50 years of British retailer Topshop. To mark both birthdays you will see a countdown-inspired “00:45:50” graphic strap along the back of the shoes and graphic tape on the clothing items. Shop the collection at adidas.co.uk or Topshop.com
Spring/Summer 15 at Adidas has never been brighter. The new Pop Art inspired Rita Ora x Adidas Originals collaboration has just hit the shops and it will wipe away any residual winter blues you might have. From super high leggings and cropped tees to the dare to wear All-in-one these pieces are guaranteed to brighten any sports wear enthusiast. Price ranges from £26 for Super Logo Leggings up to £110 for the Super all-in-one.
“I don’t want to disrespect designers by calling myself a designer. I just think I have a vision of something that I want to do.” – Kanye West on his Adidas Originals collab Love him or hate him Kanye West has a knack for making the headlights. When I first heard of his collab with Adidas Originals I was totally conflicted but equally really curious to see what he produced and how he approached this challenge. After all Adidas Originals is one of the biggest sports brands in the world that has successfully collaborated with great names in music, sports and fashion. Here is a great interview by Style.com Editor -in-Chief Dirk Standen see if it sheds a different light on Kanye’s controvercial image.