“Our excitement to work with Chitose was really born from her unique understanding of form and silhouette,” Fashion – Sports collaboration are quickly becoming the norm. The success of such collaborations though is often hard to predict. For a collaboration to work it has to make sense for both brands, it has to be cohesive and represent values that both brands share which can then be related and embraced by their audience and followers. Stella McCartney’s line for Adidas, for example, not only proved that fashion brands can have success in sport but also can further expand and go from strength to strength. Nike has just announced their bid for a successful fashion-sport pairing and BoF has the exclusive on their power collaboration with Sacai ‘This collaboration comes in the context of a fast-expanding market for women’s activewear — especially in North America — and a growing number of collaborations between fashion labels and sportswear giants like Nike, which has a women’s business that generates about $5 billion‘ Advertisements
“I don’t want to disrespect designers by calling myself a designer. I just think I have a vision of something that I want to do.” – Kanye West on his Adidas Originals collab Love him or hate him Kanye West has a knack for making the headlights. When I first heard of his collab with Adidas Originals I was totally conflicted but equally really curious to see what he produced and how he approached this challenge. After all Adidas Originals is one of the biggest sports brands in the world that has successfully collaborated with great names in music, sports and fashion. Here is a great interview by Style.com Editor -in-Chief Dirk Standen see if it sheds a different light on Kanye’s controvercial image.