A new fitness collaboration has just hit the streets – Whistles has teamed up with London-based fitness studio Frame, to create a capsule active wear collection for the modern, active woman. ‘Offering a seamless transition from street to studio, the collection unites Whistles’ pared-back form with unique expertise in athletic function, offered by Frame founders Pip Black and Joan Murphy.’ The capsule collection has very much as ‘street to studio’ focus with ‘clean lines, considered colourways and stretchy, dry fast fabrications’. Unlike other active wear, the line feels much more relaxed, comfortable, liberating and casual. The collection is out today and oyu can shop it right now on http://www.whistles.com
Sweaty Betty has teamed up with British designer Richard Nicoll to create an exclusive 8-piece collection that fuses Japanese-inspired prints with signature Sweaty Betty technical fabrics and iconic Richard Nicoll colour palette. Soft pastels, high-tech finishes and opalescent shimmering fabrics with highly reflective features are at the heart of the capsule collection. The result is a “perfect mix of innovation and playful elegance” says Tamara Hill-Norton. Shop the collection here Photos: Sweaty Betty
Spring/Summer 15 at Adidas has never been brighter. The new Pop Art inspired Rita Ora x Adidas Originals collaboration has just hit the shops and it will wipe away any residual winter blues you might have. From super high leggings and cropped tees to the dare to wear All-in-one these pieces are guaranteed to brighten any sports wear enthusiast. Price ranges from £26 for Super Logo Leggings up to £110 for the Super all-in-one.
“Our excitement to work with Chitose was really born from her unique understanding of form and silhouette,” Fashion – Sports collaboration are quickly becoming the norm. The success of such collaborations though is often hard to predict. For a collaboration to work it has to make sense for both brands, it has to be cohesive and represent values that both brands share which can then be related and embraced by their audience and followers. Stella McCartney’s line for Adidas, for example, not only proved that fashion brands can have success in sport but also can further expand and go from strength to strength. Nike has just announced their bid for a successful fashion-sport pairing and BoF has the exclusive on their power collaboration with Sacai ‘This collaboration comes in the context of a fast-expanding market for women’s activewear — especially in North America — and a growing number of collaborations between fashion labels and sportswear giants like Nike, which has a women’s business that generates about $5 billion‘