Spring is here! The warmth of the sun gives me freedom to show off the hard work I did in the dark winter months and this means one thing and one thing only – what should I wear? When it comes to fitness and performance wear I totally swear by Stella McCartney for Adidas. I absolutely believe it is worth the price. It fits my body really well, it is extremely comfortable, it is beautiful to look at and a joy to wear. It is designed to keep dry and keep cool and that’s exactly what it does. I don’t want a distracting fitness wear, all I want to do is focus on my workout and not on trying to adjust a twisted top or sliding down leggings. Buying few new active wear items feels like a well deserved treat right? Right! Wouldn’t it be nice to try a new brand and freshen up my wardrobe with new names. It would! When it comes to choosing a new activewear brand I believe in a mixture of dress …
Sweaty Betty has teamed up with British designer Richard Nicoll to create an exclusive 8-piece collection that fuses Japanese-inspired prints with signature Sweaty Betty technical fabrics and iconic Richard Nicoll colour palette. Soft pastels, high-tech finishes and opalescent shimmering fabrics with highly reflective features are at the heart of the capsule collection. The result is a “perfect mix of innovation and playful elegance” says Tamara Hill-Norton. Shop the collection here Photos: Sweaty Betty
“Our excitement to work with Chitose was really born from her unique understanding of form and silhouette,” Fashion – Sports collaboration are quickly becoming the norm. The success of such collaborations though is often hard to predict. For a collaboration to work it has to make sense for both brands, it has to be cohesive and represent values that both brands share which can then be related and embraced by their audience and followers. Stella McCartney’s line for Adidas, for example, not only proved that fashion brands can have success in sport but also can further expand and go from strength to strength. Nike has just announced their bid for a successful fashion-sport pairing and BoF has the exclusive on their power collaboration with Sacai ‘This collaboration comes in the context of a fast-expanding market for women’s activewear — especially in North America — and a growing number of collaborations between fashion labels and sportswear giants like Nike, which has a women’s business that generates about $5 billion‘
“I don’t want to disrespect designers by calling myself a designer. I just think I have a vision of something that I want to do.” – Kanye West on his Adidas Originals collab Love him or hate him Kanye West has a knack for making the headlights. When I first heard of his collab with Adidas Originals I was totally conflicted but equally really curious to see what he produced and how he approached this challenge. After all Adidas Originals is one of the biggest sports brands in the world that has successfully collaborated with great names in music, sports and fashion. Here is a great interview by Style.com Editor -in-Chief Dirk Standen see if it sheds a different light on Kanye’s controvercial image.